Adnan Ahmed Sheikh is an Associate Professor in the College of Business at the University of Buraimi in the Sultanate of Oman. He completed his Ph.D. at University Utara Malaysia. Dr. Sheikh has over 13 years of experience working in industry and academia. He is affiliated with several reputable journals and has published several supply chain articles. He has attended more than 10 international conferences and conducted more than 20 seminars and trainings for corporate firms and educational institutes. His research interests are focused on sustainable supply chains, technology and digital transformation, green consumption, and circular economy.