SIMJI is a textile artist, content creator, and "rugfluencer." She shares her popular rug tufting videos with millions of viewers around the world on TikTok, YouTube, and other social media outlets @simjiofficial. Born in South Korea and raised in Los Angeles, SIMJI creates fun and intricate pop culture–inspired pieces, pet portraits, food-related rugs, and much more. Recognizing the need for relatable and entertaining rug-making content, SIMJI pioneered a new approach toward reaching and educating aspiring rug tufters. By combining her passion for rug making with an entertainment-based perspective, SIMJI successfully bridges the gap between artistry and audience, captivating viewers with her unique content and expanding her influence within the industry and beyond.