Having spent much of his life pioneering the IT industry and building, investing in, buying, and selling businesses, Pete managed to fit in having kids. It's then that Pete realised he will need to change the way he approaches the world, is there a way he can program his kids when things go wrong or he wants them to grow up the right way? Pete's books are all about helping parents explain real-life events and career aspirations to their kids with a more, childish approach than that of the hustle and bustle of the adult work world we live in.