Tyler Metcalf, CEO, and founder of Channel Op strives to provide brands with ownership over their Amazon product pages and streamline the product page optimization process. Wishing to diverge from the traditional wholesale-retail model, Tyler founded Channel Op to emphasize the importance of professional partnerships and collaboration-both on a client and employee level. Tyler wholeheartedly believes that if individuals feel invested in success, then success will follow. This one-to-one relationship between brand managers and their clients allows Channel Op to experiment and innovate, enabling brands to reach higher Amazon rankings and achieve greater competitive advantage.
