Sue Brand is Managing Director of RDB Star Rating. She trained and qualified at the Middlesex Hospital in London and started the Pembroke Group, her own group of care homes, in the 1970s. She has always been committed to 'quality care' , pioneering the first training videos and books designed for the care sector 1987. She was Chair of East Sussex National Care Association and Brighton and Hove National Care Homes Association from 1992 to 2000, when the care sector was in crisis. To address the serious issues facing the care sector at that time, she founded the RDB Star Rating System. Sue has always been passionate about residents being treated with dignity and respect and has spent many years campaigning to achieve this. She is very focused and highly tenacious and uses her significant experience, her intellectual abilities, and interpersonal skills to ensure that her objectives for quality care are reached and surpassed. Current Activities o Fellow of the Royal Society of Arts o Founder member of National Skills Academy o Represents Care England on the UKAS Policy Advisory Council o Member on the drafting panel of British Standards Institute (BSI) for Social Care o Member of Royal Society of Medicine o Trustee of the National Dignity Council o Board member of the Quality Care Campaign o Member of HASCAF (Health & Social Care Accreditation Forum) o Cranfield Alumni o Common Purpose Alumni. Sue is also the author of Learning to Care, published by St James's House in March 2021.