Nico Marceca has a history of launching products and is a co-founder of four businesses. He got his MBA at the Institute for Management Development in Switzerland (IMD), but is known most amongst his friends for being a rock climber and traveler. His first experience producing a viral work was when he formed a team to raise money through becoming the first to scale all 37 volcanoes in Guatemala in just 27 days, which received press from numerous international publications including Men’s Journal and Yahoo Travel, and was sponsored by Merrell. Nico has proved the ability to understand and cultivate audiences with his businesses SeeMexico.com and the Red Zebra Bar. Nico has had a life-long passion for writing. He became interested in journaling, mindfulness, and meditation in 2009 during his sociology BA focused on new religious movements and communities. Most recently, Nico worked for Amazon, first in Europe, and then Seattle, where he specialized in and led training for launching new products and creating best-sellers.