Dr. Shannon L. Farmer, DHSc, is an academic researcher and a consultant and pioneer in Patient Blood Management, having been in the field for over 30 years. He is a Doctor of Health Science and has appointments as Adjunct Associate Professor, Discipline of Surgery, Medical School, The University of Western Australia, and Honorary Research Fellow in Haematology, Department of Haematology, Royal Perth Hospital, Western Australia. He is a medical journal peer-reviewer, and serves on several PBM committees and guidelines expert working groups. In 2021 he was invited to serve on the World Health Organization External Working Group to develop a WHO Policy Brief and Guidelines for the implementation of PBM. He has published numerous peer-reviewed research papers, is a regularly invited lecturer, and has consulted to national and international health authorities. In 2014 he received the Dr Kathleen J Sazama Award (USA) “For Outstanding Leadership in Advancing Patient Rights and Patient Blood Management.”