Velimir Srica earned an MS in Electrical Engineering, an MBA from Columbia University, New York, and a Ph.D. in Information Systems Management. His education reflects his primary interests: digital technology, innovation management, and creative leadership. His professional life is dedicated to education, research, politics, and consulting. As a member of the European Academy of Arts and Sciences, he is involved in teaching and research all over the world from Central and Eastern Europe (Croatia, Slovenia, Austria, Hungary, Montenegro, Bosnia, and Herzegovina) to Asia (Dubai, Beijing, and Shanghai), and to the USA (UCLA). As a politician, he was a member of the Croatian government, a recipient of Eisenhower Fellowship, and Croatian representative to UNESCO and OECD. As a consultant, he worked with many regional and global companies helping them deal with leadership, innovation management, and digital transformation issues. He also served as the World Bank expert on Change Management and is the president of ELITE (Excellence in Leadership, Innovation, and Technology). As an individual dedicated to world peace and sustainability, he is a member of The Club of Rome and an honorary member of the Croatian Helsinki Committee. He published 76 books, over 400 professional papers, and a few hundred columns in popular magazines. He is a proud father of Lana, Luka, Dario, and Davor.
