DR. YONI FREEDHOFF, MD, CCFP, is the founder and medical director of Ottawa's Bariatric Medical Institute--dedicated to non-surgical weight management since 2004--and is widely considered to be Canada's most outspoken obesity expert. His weekly column in US News & World Report's online Eat + Run edition is regularly the most read on the site, and he writes periodically on issues of health, weight management and fitness for a variety of publications including Psychology Today and the Huffington Post, and daily on his award-winning blog Weighty Matters. He is also an Assistant Professor in the Faculty of Medicine at the University of Ottawa and a sought-after international speaker. Dr. Freedhoff graduated with honours from the University of Toronto Faculty of Medicine, where he received the Betty Stewart Sisam Award as the graduating student who "has shown the greatest human understanding and care for the welfare and health of patients."