Nancy L. Lough, EdD, is a professor at the University of Nevada, Las Vegas. She teaches in the Higher Education Leadership program in the College of Education. She provides leadership for the sport administration concentration and directs both master's and doctoral degree programs. She teaches sport marketing, leadership development, governance, and sport in higher education. Previously she taught courses in consumer behavior, sport business, and women in sport. Her areas of expertise include marketing women's sport, corporate sponsorship of sport, leadership in college athletics, gender equity, Title IX, and work life balance in sport. Lough's recent research examines antecedents for professional advancement in athletic administration, exploration of work-life balance policies affecting institutional climate, sponsorship valuation and enhancement for women's sporting events, marketing and media influence on the success of women's sport properties, and the use of social marketing to promote social change through sport. Lough has extensive experience in college sport inclusive of both NCAA Division I and II programs in California, Texas, and Colorado. She has served as a consultant for professional sport organizations such as the LPGA, and for amateur sport organizations such as the Native American Sports Council, the New Mexico Sports Commission, and the Nevada Interscholastic Athletics Association. As a consultant, Lough assists with evaluation and strategic planning to ac
