Takayoshi Yamamura is a professor in the Center for Advanced Tourism Studies, Hokkaido University and holds a PhD in urban engineering from the University of Tokyo. He is one of the pioneering researchers of 'contents tourism' and 'anime induced tourism' studies in Japan. He has served as the Chair of several governmental advisory boards, such as the Meeting of International Tourism Promotion through Animation Contents of The Japan Tourism Agency and the ANIME-Tourism Committee of Saitama Prefecture. In addition to numerous publications in Japanese on contents tourism, Dr. Yamamura's English publications include Contents Tourism and Local Community Response, Japan Forum (2015), and The Mediatisation of Culture: Japanese contents tourism and popular culture (with Sue Beeton and Philip Seaton) in Mediating the Tourist Experience: From Brochures to Virtual Encounters. His website is http: //yamamuratakayoshi.com/en/
