After obtaining his Masters Degree from Ohio University, Ian joined Xcelerate Media as an Instructional Designer and worked on some of the most challenging and inspiring projects in the history of the company. In this role, Ian exceed all expectations from the perspective of the customer, and then decided to fulfill his lifelong dream of getting his PhD. During his summer break, rather than rest and relax, Ian joined forces with Bob Mahaffey to write "The XM Way", utilizing his vast experience in designing some of the best courseware ever created by Xcelerate Media.