Augie Nieto popularized the Lifecycle and has been a leader in the fitness industry for nearly three decades. He was cofounder and former president of Life Fitness and is now chairman of Octane Fitness. Augie is cochair, with his wife, Lynne, of the Muscular Dystrophy Association's ALS Division. He's the father of four children, and he and Lynne live in Corona del Mar, California.