From Simi Valley, California, Loren Marsters joined the Marine Corps in 1966 and did a tour in Vietnam before going back to college and parlaying his degree in communications into a career in advertising. Other than that, he leaves it up to the reader to figure out which aspects of Lonnie Tate, his protagonist, are autobiographical. Loren and his wife, Kristina, live in Mesa, Arizona. Between them they have six children.