Jennifer Moss launched one of the first parenting websites, BabyNames.com, in 1996. She wrote her first book, The One-in-a-Million Baby Name Book, in 2008, and her first novel, Town Red, in 2012. She currently runs a web development company and is the freelance author of many articles on the internet industry. She lives in Los Angeles.

Founded in 1996, BabyNames.com is the #1 most popular website for baby names. It has been featured on CNN, and in the Wall Street Journal, Chicago Tribune, Associated Press, and the Washington Post. It receives more than 2 million unique visitors every month.