Mounia Lalmas is a Principal Research Scientist at Yahoo Labs London. Prior to this, she held a Microsoft Research/RAEng Research Chair at University of Glasgow. Before that, she was Professor of Information Retrieval at Queen Mary, University of London. From 2002 until 2007, she co-led the Evaluation Initiative for XML Retrieval (INEX), a large-scale project with over 80 participating organizations worldwide, which was responsible for defining the nature of XML retrieval, and how it should be evaluated. Her research is concerned with developing innovative models and metrics of user engagement, through the study of user behavior, web analytics, the analysis of users' emotion and attention, and mouse and gaze movement. She is studying user engagement in areas such as advertising, digital media, social media, and search, and across devices (desktop, tablet and mobile). She also pursues research in social media and search.
