Steven D�Alessandro is a Professor of Marketing at the University of Tasmania.� Steve has published 114 refereed papers in leading international journals (including The European Journal of Marketing, Journal of Business Research, International Marketing Review, Psychology and Marketing, Marketing Letters, Journal of Services Marketing,�Journal of Macromarketing, International Journal of Consumer Studies, Journal of Retailing and Consumer Studies, Accounting and Finance, Food Quality and Preference, Applied Economics, and Journal of Environmental Management), books and conferences. Steve has also worked as a market research consultant for blue-chip companies such as Pacific-Dunlop, ANZ, Challenge Bank, BHP, Telstra and Ford. He has published a number of market-leading textbooks on Market Research and Consumer Behaviour as well as an original text on Services Marketing with Oxford University Press. In 2012 he was awarded the ANZMAC Distinguished Marketing Educator of the Year Award, in recognition of his sustained excellence and innovation in marketing education. In 2017, he was part of the successful bid team�and co-investigator for the Cyber Security CRC which was awarded 140 million dollars by industry and government. He is currently co-editor of the Journal of Consumer Behaviour.
