Hume Winzar is an Associate Professor in Business at Macquarie University, Sydney.� He is director of the Bachelor of Business Analytics in the Department of Actuarial Studies and Business Analytics. Teaching and research focuses on marketing research and analytics at undergraduate and postgraduate levels. Hume is regarded as one of Australia�s authorities on research design and marketing research analysis. Over the last 30 years he has taught the full range of marketing courses in universities across Australia, SE-Asia, Eastern Europe, Canada and the USA. He has also published in marketing theory, consumer behaviour and research methodology and has contributed to publications in psychology, management, accounting and banking. Qualifications: B.Business (QUT), MBA (UQ), M.Commerce (Bond), PhD (Sydney), GCHE (Griffith).
