Greg Ketchum is a former clinical psychologist turned CEO and media workplace and executive coach. He presides over an executive talent firm, providing coaching for executives and Fortune 500 companies. Greg's interest in photography started when he was a child, and he majored in photography as an undergraduate. Once reluctant to embrace digital photography, he has found that the introduction of the iPhone and photography apps have unleashed his creativity in a way that was not possible working only with film. He loves the idea that having his iPhone and photography applications is like having a virtual darkroom in his pocket. Greg received a B.A. from the University of California, Berkeley, an M.A. from the University of California, Santa Barbara, and his Ph.D. from California School of Professional Psychology, Berkeley.