A fascination with the body's need to survive paired with focused planning creates epic results. S.I.N. Diet is a book written by Matthew Knox who has a passion for health and wellness and a keen desire to pass on knowledge from his years of experience in the fitness industry where he worked with doctors, nutritionists, trainers, researchers, athletes and many other professionals. S.I.N. Diet is a reaction towards misinformation, poor diet concepts and society's struggle with fat loss. Using his experience of bringing diets and clients together, Matthew engineered a proven formula for success at the personal nutrition consultant firm Personality Nutrition. The firm utilizes a Personality Nutrition Test (PNT) to gather an in-depth mental picture of a client's overall lifestyle which exponentially increases their likelihood of success when the person is paired with a nutritionist that meets their needs. Currently, Matthew is developing a new supplement that uses the body's natural hormonal balancing mechanisms to produce amazing fat loss results, increase energy and provide other incredible benefits: Formula9.