As a "brand architect," Woods has always been motivated by that which is entrepreneurial. It began with sales and marketing and quickly grew into multiple multi-million dollar businesses across three different industries. Over the past 10 years, Woods has carved out a career by carefully crafting consumer-facing brands and leveraging automated marketing methods to grow them fast. The process of optimization is what defines him. Whether it's running an ultra marathon or producing a million dollar marketing funnel, Woods has a long track record of setting big goals and achieving them. His passion is helping other entrepreneurs live their "Life by Strategy," reverse engineer their goals and develop actionable plans to succeed. Woods is the co-founder of Downpayment.com and Digital President. He is a best-selling author, speaker and mentor to entrepreneurs and influencers in multiple industries.