McLoughlin spent many years researching at a post-graduate level and taught in several British universities. He saw how cultural marxism and political correctness were becoming endemic, and decided that not only was this a toxic environment, but that no work of any lasting value could be produced in such an environment. After he left academia for business, he had no intention of becoming a writer until he could no longer ignore the disaster of cultural marxism and political correctness spreading into wider society. European civilisation is on the verge of collapse and, on present demographic trends, by the end of the twenty-first century over two thousand years of culture will be replaced by the lifestyle of a seventh-century desert tribe. Seeing this, he could not keep quiet. He felt compelled to write books on those topics which are vital if Europe has any chance of waking up before it is too late, topics which no mainstream writer would dare to touch.