Zach's mother and grandmother raised him to be a gentleman and he thanks them daily for this service. After being asked a number of times to help female friends with their partners and being extremely frustrated with the lack of manners on the streets, he decided to launch The Perfect Gentleman. He is the 1st Gentleman at the company and writes regularly for the Magazine and is the lead trainer. He is an entrepreneur, lecturer, writer and gentleman. As a serial entrepreneur, Zach started selling to his classmates at school. He has been involved with the creation of more than eleven businesses. Zach has an MBA from Cass Business School, and is a Master NLP Practitioner and Coach. He is a trained actor having attended Arts Educational School in London.