Russ Giguere joined The Association, singing and playing rhythm guitar, serving as an integral part of their distinctive, mellifluous sound, riding to the top of the music charts and traveling across the country and abroad, opening some of the biggest venues in the US to some of the very first sounds of rock and roll, including the legendary June 16th, 1967 concert at the Monterey International Pop Festival. To this day, The Association still plays thirty to forty concerts per year to packed houses throughout the United States.