Barry Ip (PhD, BSc) is currently MBA Supervisor at Robert Kennedy College, Zurich, Switzerland. Between 2012 and 2015, he served as Associate Professor in the School of International Communications at the University of Nottingham Ningbo, China. Prior to that he was Senior Lecturer for six years in the School of Digital Media, Swansea Metropolitan University, UK. He specialises in theoretical and practical analyses across a range of subjects, including social behaviour in digital media contexts, digital content design and production, digital gaming, educational practice, and digital communications. He has published numerous articles in areas such as computer and video game design, the use of learning technology in higher education, digital media markets, as well as a variety of business- and health-related topics.
