James Hicks holds a Bachelor of Arts in media production from the University of Lincoln. He is an avid film lover and an insatiable reader. James is cocreator of The Simpsons Theory YouTube channel and driving force of the channel, ensuring Lydia is awake, content is written, and that every moment Moleman has bitten the dust is counted! The Simpsons Theory was built with the aim to create a virtual love-letter to the show that provided a slice of escapism during Lydia and James's childhoods (every night at 6 p.m.) as well as integrating itself into their adult lives.