Norm Phelps was the spiritual outreach director of The Fund for Animals, as well as a founding member of the Society of Ethical and Religious Vegetarians (SERV) and a contributing writer for Satya. His goal was for faith communities of all traditions to include animals within the scope of their compassionate ministries. Norm Phelps's books include The Dominion of Love, The Great Compassion and The Longest Struggle. Norm passed away in the end of 2014.