Amy B. Jordan is director of the Media and the Developing Child sector of the Annenberg Public Policy Center of the University of Pennsylvania, where she oversees research on children′s media policy. Her studies have examined the implementation and public reception of the educational television mandate known as the Three-Hour Rule, the V-Chip legislation, the American Academy of Pediatrics′ media use recommendations and the industry′s efforts to self-regulate food marketing to children. Dr. Jordan has published the findings of her research in dozens of peer-reviewed journal articles and book chapters, and has edited special issues of academic journals, including the Journal of Applied Developmental Psychology, The Annals of the American Academy of Political and Social Science, and The Bulletin. Dr. Jordan is the recipient of the International Communication Association′s Best Applied/Policy Research Award and the National Communication Association′s Stanley L. Saxon Applied Research Award.