William E. Rothschildwas Senior Corporate Strategist at GE, responsible for business development, competitive strategies, and GE's first market-based Corporate Strategic Plan. For the past 22 years, he has run his own consulting firm, Rothschild Strategies Unlimited, LLC, serving clients such as BellSouth, Avon, Perkin-Elmer, Pitney Bowes, General Public Utilities, Clark-Hurth, Advance Machine, Equitable, Gerber Technologies, CSX, JC Penney, and many others worldwide. Mr. Rothschild is the author of four previous books, including How to Gain (and Maintain) the Competitive Advantage (McGraw-Hill) as well as many articles.
