John F. Sherry, Jr. is Herrick Chair and Chairman of the Marketing Department at University of Notre Dame. He is the co-author of Resurgence: The Four Stages of Market-Focused Reinvention. An anthropologist, he taught at Northwestern s Kellogg School for over two decades. He has researched, lectured, and consulted around the globe on issues of brand strategy, experiential consumption, and retail atmospherics.
