Dr. Arif Anwar is currently working with Asian Business School, Asian Education Group, Noida as Assistant Professor. His thrust area is Marketing and Entrepreneurship. He has considerable amount of experience in teaching with subjects like Marketing, Entrepreneurship and Business Research Methods at different institutes of learning like National Institute of Technology Srinagar, Jamia Millia Islamia (Central Univeristy), Jamia Hamdard (Deemed Univeristy), Delhi Pharmaceutical Sciences and Research University and Aligarh Muslim Univeristy. Dr. Anwar has earned his degree of PhD (Business Administration) from Aligarh Muslim University. Prior to that he has graduated MBA and B. Tech programmes. Moreover, he has qualified UGC-NET in Management. Dr. Anwar has publications in journals of International repute and has a few under review. He has been participating in conferences, workshops and FDPs for continuous learning and intellectual development in India and abroad. Dr. Anwar has been mentoring the students and professionals for their start-ups, innovation and Incubation activities since 2018. He also has hands-on experience in software like SPSS- Statistics & AMOS.