Susan Segal-Horn is Professor of International Strategy at the Open University Business School, where she is also Director of the Marketing & Strategy Research Unit. Susan was previously Professor of International Strategy at the University of Kent. She worked for several years in the Strategy Group at Cranfield School of Management. She has been Visiting Professor in International Business at the Ecole Nationale de Ponts et Chaussees in Paris, and in Corporate Strategy at the Graduate School, University of Notre Dame, US. Susan acts as a consultant and facilitator for strategy workshops in the UK and internationally, with government departments, national and multinational companies and professional
service firms.
Her research focus is the globalization of industries and firms. She specializes in global strategies in service industries and within multinational service firms. Industry sectors covered by past and present research include: airlines, hotel chains, retailing, advertising, some financial service sectors and several types of professional services such as accounting, management consulting and, most recently, law firms. Susan is a frequent speaker at international conferences, regularly presenting her research on
international growth in services and the issues facing companies as a result of globalization and the development of regional trading blocs. Her current research focus is the globalization of ‘super-elite’ law firms and how to manage cross-border co-ordination within international firms, especially within knowledge-intensive service firms.
