Shane Cook is Technical Director at CUDA Developer, a consultancy company that helps companies exploit the power of GPUs by re-engineering code to make the optimal use of the hardware available. He formed CUDA Developer upon realizing the potential of heterogeneous systems and CUDA to disrupt existing serial and parallel programming technologies. He has a degree in Applied Software Engineering, specializing in the embedded software field. He has worked in senior roles with blue chip companies over the past twenty years, always seeking to help to develop the engineers in his team. He has worked on C programming standards including the MISRA Safer C used by widely in the automotive software community, and previously developed code for companies in the Germany automotive and defense contracting industries as well as Nortel and Ford Motor Company.