Luca Alberti is an expert in the field of corporate and leadership training. He uses 50 years of important research together with 30 years of personal studies on social science to help businesspeople and companies improve their performance. He mainly focuses on human behaviour, especially the written and non-written rules which regulate the way employees behave everyday and create the cultural environment in which a company works. Luca Alberti has worked with some of the largest companies in the world identifying 4 abilities which are necessary to achieve success. When combined, these incredible abilities create a healthy working environment which encourages perfect execution and constant progress. These abilities can be learnt through his outstanding training programs and books on social skills, relationship communication, charisma, effective communication skills, how to quit smoking, self-control and discipline, manipulation and body language, stoicism, and how to stop procrastination. Luca Alberti has helped more than 1 million people all over the world and 300 of the 500 largest United States corporations achieve important outcomes using his tested techniques for a fast, long-lasting, and quantifiable behavioural change.