LOLA’s cakes are created by Asher Budwig and his team of highly creative bakers. He is a fourth-generation baker, born into a family of sweet-toothed entrepreneurs and inspired by his family’s enduring passion for cake. Asher grew up watching his father Mario Budwig establish and run the hugely successful Millie’s Cookies chain, which grew to over 100 stores across the UK. Mario in turn was inspired by his mother and grandmother, who ran a pâtisserie and café from the 1940s in Colombia, South America.