Gilbert Ramirez grew up in Austin, Texas. He was a Medic in the U.S. Army throughout most of the 1990s. After serving, he obtained a B.S. in Advertising from The University of Texas at Austin College of Communication (2005), where he focused on digital media. Since graduating from U.T., he's worked in various online marketing roles: Analytics Business Analyst, Search Marketing Manager, Integrations Solutions Architect, Online Merchandiser, and more. On the service side, he's worked at several major SAAS platforms, acting directly with high-profile clients and digital media agencies to drive adoption and optimization. As a consultant, he assists clients with their transition to, or immersion into, a Martech ecosystem. Gilbert's books and short stories generally tell the story of the first generation to cross the digital divide.