Jeff Kavanaugh is the global head of the Infosys Knowledge Institute, the research and thought leadership arm of Infosys, a leading digital services and consulting firm. Over the last twenty-five years, he has advised many of the world's leading manufacturers and high-tech companies. Jeff is also an adjunct professor at the University of Texas at Dallas. He serves on the board of the Institute of Business Analytics at Indiana University and the Marketing Analytics Board at the University of Texas at Dallas.