Florence Kennedy set up Petalon, her ‘bouquets by bicycle’ flower delivery company, in 2013. Petalon sends stunning seasonal bouquets across London every week with the help of Kennedy City Bicycles (manufactured by Florence’s husband, James). Florence’s floral style focuses on the character of the flowers – letting their natural shape and movement dictate her work rather than creating designs that look manicured or forced. As Petalon’s popularity has grown, so has the demand for Florence’s floral expertise at weddings and events, which are now an integral part of her business alongside the flower deliveries.
