Arthur Newhall had a unique and varied background in the lettering and graphic design fields. His work included type designing, theater lobby displays, movie titles, sign painting, advertising art, lettering for reproduction, and art for screen printing. He also worked as art director for an advertising agency. All of these disciplines added to the refinement of his calligraphy skills. A stickler for precision and style, Newhall was always ready to help and guide the novice as well as the professional. He was one of the innovators of one of the most spectacular letter styles ever created--the Cartoon Casual--as well as a Modern Script of the 40s and 50s.
