Top Tel Aviv hairstylist Eric Mayost is the owner of one of the city's most trendy salons; he has styled hair for ads, television shows, and leading fashion magazines; and he has led professional hairstyling courses and seminars. He is known for creating hairstyles that are innovative and hip. Mayost is also the author of Spectacular Hair (Sterling), Gorgeous Wedding Hairstyles (Sterling) and Fabulous Teen Hairstyles (Sterling).