Brent Green is an author, speaker, trainer and marketing consultant focused on Baby Boomers, the generation born between 1946 and 1964. With over $7 trillion in annual spending power, this wealthy and influential cohort is rapidly changing the way businesses address adults 55 and older. He is the author of "Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions" and "Generation Reinvention: How Boomers Today Are Changing Business, Marketing, Aging and the Future." His most recent book is "Questions of the Spirit: The Quest for Understanding at a Time of Loss." This books addresses current lifestage challenges confronting Boomers, including losses due to deaths, illnesses, unemployment, and even marginalization -- all issues that can be related to aging. Renowned geriatrician Dr. Bill Thomas describes this book as "a guide to being fully human." Brent is a sought-after keynote speaker about Boomers, business and nonprofits and is often called upon for expert commentary by news media such as The Los Angeles Times, CNN Headline News, The Wall Street Journal, US News & World Report, Business Week, and The New York Times. Established in 1986, Brent Green & Associates, Inc. develops integrated marketing communication programs with emphasis on direct response media, integrated promotions and executive training. The firm has received over 50 regional, national and international awards for creative and strategic excellence, notably, the Direct Marketing Association's International Gold ECHO Award. Brent has served in a leadership capacity with many professional and public service organizations, including as board member and chairman of the Colorado Springs Convention & Visitors Bureau, board member for Junior Achievement, and as programming vice president for the Business Marketing Association and the Rocky Mountain Direct Marketing Association.
