Jagdish Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business Schoolat Emory University, Atlanta. He is internationally known for his scholarly contributions in Consumer Behaviour, Relationship Marketing and Competitive Strategy. In 2004, the American Marketing Association (AMA) conferred the Richard D. Irwin Distinguished Marketing Educator Award and the Charles Coolidge Parlin Award on Dr Sheth. In 1989, he received the Outstanding Educator Award from the Academy of Marketing Science, and in 1992, he received the P D Converse Award from the AMA. He has published more than 200 research papers and books in different areas of marketing. His book The Theory of Buyer Behavior (1969), co-authored with John A Howard, is a classic in the field. His recent books include The Rule of Three (2002), Value Space (2001) and Clients for Life (2000).
