PAUL HERBIG is Professor of Marketing in the Department of Management/Marketing at the Graduate School of International Trade and Business at Texas A&M University. Prior to academia he worked in marketing and management and product management at AT&T, Honeywell, and Texas Instruments. He is the author of Innovation Matrix (Quorum, 1994) and Innovation Japanese Style (Quorum, 1995). His research interests include reputation and market signaling, futuristics, cross-cultural influences on innovation, and Japanese marketing practices.
