Sophie Simpson (aka Delilah) is the creator behind embroidery business What Delilah Did. She runs a successful blog and online shop where she sells her distinctive embroidery designs to customers all over the world, and her kits are sold in boutique haberdasheries and lifestyle shops throughout the UK. When she is not making books or dreaming up things for her own business, Sophie can be found designing projects for likes of Mollie Makes and CrossStitcher magazines. Other books by Sophie Simpson: Storyland Cross Stitch (2013), Stitch the Halls (2014).