BECKY RAPINCHUK is the founder of Clean Mama, the most popular cleaning website in with world. The Clean Mama empire spans several highly successful businesses, including a membership-only monthly subscription, an organic cleaning line, a paper goods company, and an online community. Rapinchuk is the homecare expert for Scotch-Brite and has also worked with a variety of brands as an ambassador or brand affiliate, including Dyson, Home Depot, SC Johnson, Martha Stewart, Bissell, Casabella, Murchison-Hume, The Laundress, Aprilaire, and Neato Robotics. Rapinchuk is an online columnist for Better Homes & Gardens, the housekeeping expert on Answers.com, and a regular home expert for Real Simple, the New York Times, Bon Appetit, Better Homes & Gardens, HGTV Magazine, InStyle, Shape, Oprah.com, Houzz, Refinery29, and others.