As a dedicated advocate for environmental education, Usman Aman co-founded the Pakistan-based NGO, SOME (Save Our Mother Earth), focusing on raising environmental awareness among the youth. He also established BAD (Battle Against Diabetes) and became involved in beauty pageants at a young age, later founding Best Model Pakistan, which selects Pakistani representatives for international modeling contests to promote Pakistan as a tourist-friendly destination. Outside of his environmental work, Usman is active in the arts, writing for his blog on WordPress, and producing independent films. He has also served as the founding editor of "Hyde Park Juniors", a newsletter for a British Council Karachi public speaking club. He has interviewed celebrities for publications like "DAWN Young World" and "The Weekly MAG". An avid traveler and curious learner of diverse social cultures, Usman believes that great ideas and true innovation come from human interaction, debate, and discussion, and he appreciates how social media allows him to choose when to engage with others.