Being born into a world of launching and funding nonprofits, David Higgins draws on a lifetime of experience as he writes this important and timely book, merging technology with community engagement and online funding.
Having founded youth centers that successfully impacted Washington State gang activity, to launching one of San Diego's key Performing Arts Centers; that served 2,000 people a week at its peak, David understands the battles nonprofit leadership faces.
As a second-generation nonprofit founder and leadership coach, it was never a surprise when his father Allen Higgins traveled and called home to say, "David, I need $60,000 in 6 weeks! There is a village that needs a school property and building... can you find us the money?" When David's father passed away at 81 years of age, he had helped launch over 750 independent nonprofits.
Spending a lifetime in this environment has sharpened the constant need to find better ways to raise funding and more effective ways to communicate and connect to the local and global community. So when David saw the revenue and customer engagement success developed by digital marketing & social media, a new journey began.
Who in the nonprofit world is using these groundbreaking techniques? What is the most effective way to upskill nonprofits so they can take advantage of the #1 tool in revenue exchange in the world today? Discovering the answers to these questions is now written in Demystifying Fundraising Funnels: A Digital Marketing Blueprint to Fund Your Nonprofit.
