Todd Zaki Warfel is the founder and Principal Designer at messagefirst, a design consultancy focused on helping companies make products and services that are beautiful, useful and a pleasure to use. Todd also co-founded Nimbly Apps, and lead the design of Reframer, the first collaborative analytics platform for qualitative data. Ask Todd what he does for a living and tell you he's just a designer. He believes design is a holistic practice, a craft, and like any great artisan, he takes great pride in his craft. Todd has been breaking, designing and crafting systems since 1995. He's been fortunate enough to design websites, webapps and other systems for clients such as AT&T Wireless, Bankrate, Citi, Comcast, Cornell University, Numara and New York University. An internationally recognized thought leader on research and design, Todd regularly speaks at conferences and teaches workshops around the globe. As a member of the Web Standards Project Education Task Force, Todd has led the efforts for their prototyping curriculum..