Jacob Jacoby

3 books • 2 series

Jan 1, 2009
Cover of Theory Construction and Model-Building Skills

Theory Construction and Model-Building Skills (Methodology in the Social Sciences)

Oct 1, 1987
Cover of The Comprehension and Miscomprehension of Print Communication

The Comprehension and Miscomprehension of Print Communication

Jan 1, 1978
Cover of Brand Loyalty

Brand Loyalty (Ronald Series on Marketing Management)