12 books • 1 series
An Instructor's Manual to H2H Marketing Case Studies (Springer Business Cases)
H2H-Marketing – von Menschen für Menschen
H2H Marketing
Transformational Sales
The Globalization of Chinese Companies
Business-To-Business Marketing: Analysis and Practice
The Globalization of Chinese Companies: Strategies for Conquering International Markets
Ingredient Branding
PowerPoint Presentation (Download only) for Business to Business Marketing
Instructor Resource Manual (Download only) for Business to Business Marketing
B2B Brand Management
Business to Business Marketing